China's Low-cost Airline Market And The Cost Of Strategic Research

Cheap airlines, through the reduction and control of internal costs. Which is also one of this kind airlines to provide much lower price tickets to the public long-term and regularly than the traditional airlines. This kind of operating mode was firstly created by Southwest Airlines in the 1970s last century, Through the development since the 1990s last century, It has swept across the Americas, Europe, Oceania and Asia, Which is also becoming one of the main trend of the world's civil aviation industry.Civil aviation transport volume of our country has jumped to second in the world, only next to the United States. But there is only one low-cost airlines in our country-chunqiu airline, which has just started, only a few planes.It is very proportionate with China as a big aviation country . our social economic development needs of low-cost airlines, the ordinary people of china calls for of the benefits of cheap cheap airlines, China's civil aviation market capacity can support low-cost airlines. To the Chinese market, the rapid growth of the urgent need for low-cost airlines to have a great development. It can be said that China's low-cost airlines an enormous potential for development and is facing a tremendous historic opportunity for development.The key strategy of cheap airlines has two main points : First,market strategy,second, the cost strategy. Cheap airlines market is the product of the market division,which is to meet the specific target market of consumer demand. In connection with the character of the General Administration of Civil Aviation of China,the goal of thelow-cost airlines target market is : domestic flight within three hours of the medium-low level business pax, visitors, pax who visits relatives. The newly arisen cheap airline must firmly focus on the target market of customers and introduced corresponding operating mode on the market strategy, should not deviate.On Cost strategy, we must do everything possible to reduce costs and implement cost-leadership strategy. The key to the strategy is : first, choose a single aircraft mode, Boeing 737 series or Airbus 320 series, but only can choose one of them. Second, to establish a direct sales channel,try our best to complete more than 95% ticket sales through the internet and telephone call centers. These are the two concerns can be applied to the leading strategic key strategic decisions which must be firmly grasped.Low-cost is the precondition and the character of the cheap airlines. only doing everything possible to reduce costs ,they can gain the cheap airline market,they can get their own development. With the developing of China's social economic, the capacity of the civil aviation market is growing, and the low-cost airlines is everywhere.