Xia’men Airlines Low-cost Competitive Strategy

Thirty years ago the birth of the first low-cost airlines, thedevelopment of rapid, low-cost airlines in the continent are active inthe figure. Asia as a large population, rising consumption in emergingcountries, corresponding to the Asian low-cost airlines are booming withthe same time, have great market prospects. The same is true of China,a huge market potential, but the special conditions of China civilaviation industry, airlines now, especially the local, smaller airlines,how to choose a development path suited to its own, this is also in therat race, to seek survival and development of the important strategicchoice.This article in accordance with the theory of Porter’s cost leadershipstrategy, competitive strategy theory to analyze the idea, the use of PEST,SWOT analysis and other means, The review the existing low-cost airlinethe success experience on the basis of the xia’men air, the actualsituation is mainly discussed xia’men air low-cost airline strategyformulated and implemented. The thesis of a total of six： the first part,the paper studies the problem and thinking, etc. Part ii provides researchsupport the theory is based on the paper. The third and fourth, fifth orsixth part is the paper, focusing on success, and low cost, xia’menairlines low cost and implementation of the workability of such a strategyfor，specifically analyzed according to four levels.First, the first of a successful low-cost airline operating domesticand international features summarized the status of its historicaldevelopment.Second, followed by analysis of the external environment within theaviation industry, especially from the perspective of the civil aviationindustry, analysis of low-cost airline’s main external factors, such asper capita GDP, consumption upgrade features, source distribution, theglobal aviation industry periodic law of development and so on.The third, and then expand the implementation of low-cost strategy tonote, by the above analysis results, a systematic analysis of the valuechain-oriented low-cost strategy, that is completely cost-orientedstrategy.Fourth, and finally to Xia’men Airlines, for example, of how the useof low-cost strategic orientation. Such as from finance, aircraft, cabinservice, operational efficiency in a bid to prove that under the presentconditions, Xia’men airlines to choose low-cost strategy is in line withthe strategic direction of its future development.