Sustainable Development Of The Brand Strategy - National Tire Companies

In recent years the Chinese tire profession continued in entire profession to maintain continues, the balance growth situation, replaced the market including the slanting intersection tire and the meridian tire entire tire to continue the fast health growth, the Chinese meridian tire replaces the market the development situation to surpass the international market.Looking from the economical movement situation that, the Chinese main tire product output, the sales income, the industry increase target and so on value, entire profession realization profits and taxes and import and export volume of trade all largely grows. Statistics have indicated, from 2003 187 million, to 2004 239 million, to 2005 annual output 318 million, in 2006 the tire output achieved 433 million, the same ratio grows 36%, the all steel tire exportation quantity and the export amount grows about 100%. Our country tire output and the export quantity oneself occupy the first in the world, becomes the world tire industry the important strength, has had the suitable influence to the global tire market. But tire profession while whole fast growth, automobile profession profit extrusion influence, simultaneously because the tire profession raw material price throughout is in the top digit movement, specially in the near future take the butyl benzene rubber as representative's synthesis rubber price comprehensive large rise, this kind will have the monopoly fixed price to bring the huge pressure for the tire profession economic efficiency growth. In addition because the tire profession export fast growth, the overseas tire industry implements to China instead dumps the strategy, as well as the world each big tire company and the well-known brand invest in abundance to China, the tire industry brings the huge competition pressure for China.This article through carries on the detailed analysis to the tire profession whole movement, including profession movement basic surface analysis and connection industry analysis; Has carried on the exhaustive analysis to the tire profession competition pattern; Opportunity and challenge faces which in view of the tire profession, proposed "the service domestic market, persisted independently innovates, does greatly does strongly, creates the international well-known brand" brand strategy. Continues the development for the tire profession to provide the corresponding suggestion.