Study Of The Real Estate Business Brand Strategy

With the development of the real estate industry and the development of the people's life, the real estate business enterprise and the consumer gradually highlight towards perception of "real estate brand". The brand not only becomes the real estate business enterprise to realize what profits maximize to guarantee, but also is guaranteed product quantity and reputation of the consumer purchases. When the brand as an important role among the business enterprise, product and consumer, real estate business enterprise not only presents the unprecedented enthusiasm towards concern of brand management, the consumer but also begins to favor some a brand. How to set up the brand consciousness, and make stronger, scoop out and promote the value of the business enterprise's brand, and establish brand loyalty, precede brand competition, leading brand consume is a very important problem of current Chinese real estate industry. This solution does not only-need the government to enhance leading to compete of Chinese real estate business enterprise, and need the real estate business enterprise to establish the development strategy of farsighted brand.Perfectly, the text brings about to research real estate business enterprise brand strategy. In the research, with a bright pointing into the CIS theories , and commence from the theories of the most basal brand strategy, derivation real estate business enterprise brand the strategy's internal meaning; According to the characteristics of Chengdu real estate industry, delineate Chengdu real estate business enterprise into the present condition of the brand strategy, and further dig out the real estate business enterprise to practice the difficult point and the mistake area of the brand strategy; Finally refine out the real estate business enterprise to practice the basic strategy of the brand strategy: That is to want to duct into the CIS system, set up the strong brand consciousness, proceed accurate brand fixed position, increase the brand's popularity, grow the brand's loyalty and enhance the brand's good reputation degrees. As the theories' describe, individual cases' the analysis, type to compare the research, and point out the general methodology that real estate business enterprise put brand strategy into practice. Since puts for real estate business enterprise into practice the brand strategy indicated the direction, and puts for real estate business enterprise into practice the brand strategy provided a new solution.