Product Innovation And Personal Financial Services Marketing Strategy

The arising of the individual fortune provides stable income and market to the commercial bank in our country, and expands the potential of the personal financial business. It has a key effect on the personal financial business that to keep up the competition advantage through product innovation by applying 4p principle of the marketing.The research analysis the personal financial business marketing and development trend through financial marketing method. In this paper, we located the problem related to the personal financial business marketing strategy and also present the possible solution to this problem.The research also proved the importance that product innovation is one of the strategies of the personal financial business marketing.