Improve The Level Of S Real Estate Company Relationship Marketing Thinking

In recent years, China took rigorous financial and land policies to prevent the real estate industry from overheating, which already several years before, and to let ordinary urban people afford a decent residence. In the market competition, the superiority competition of the real estate mainly displays in the Customer Relationship Management—CRM. To the S real estate company, the brand mainly dependent its Relationship Marketing. This analysis describes China real estate market on the aspects of market demand, investment situation, competition pattern, sales status, and development trend and company investigation.The real estate industry involves many fields, according to the customer's characteristics of its structure, its customer can be divided into five categories generally: buyer, government and media, Staff, Supplier, Competitor. Its cycle is long, the value is big, and the transaction procedure is complex. With the economical development, request Real Estate Company improve the product and the service. Therefore, organizations the internal and external resource, improves the customer satisfaction, becomes the core question which the S real estate company cared about. So, the Relationship Marketing is very important in the S Real Estate Company.After introducing the overall background to the growth of the S Real Estate Company, the analysis sums up the status and characteristics of China's real estate industry and reveals major existing problems of the relationship marketing of the S Real Estate Company. Meanwhile, it examines the structure and competition pattern of the industry from various angles and presents an assessment of the status and competitiveness of key enterprises in the industry. Following the CRM, the real estate industry implement the relationship marketing become reality. Therefore, this article study present situation and the question of the S Real Estate Company's the relationship marketing, mainly through analysis CRM.Based on an in-depth analysis of major factors affecting the development of S real estate company's relationship marketing, the measure focus on the Customer and CRM and from there, presents qualitative and quantitative forecast of the development trend of the industry. Finally, it provides pertinent industry development strategies and recommendations for the government, enterprises and customer respectively.