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The Impact Of Corporate Culture On The Strategic Transformation Of The Growth Companies

Posted on:2007-01-30Degree:MasterType:Thesis
Country:ChinaCandidate:L H LiuFull Text:PDF
GTID:2199360212992156Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The article attempts to resolve the key to the success of growing business in genes, enables the more growing business to gain the experience from other enterprises' successes, draw the lesson from those defeated enterprises, enable own enterprise left dishonest way, steady realizes enterprise's prospect.Once the transition is successful, then can enhances the national brand influence, increase the employment rate, increases the local and national tax revenue have extremely positive function, even can affect the national enterprise's development pattern in 20 years, enable our country enterprise international competitive power to obtain promotion, then causes the national industry comprehensive promotion, accomplishes a large quantity of leaders in domestic or international or the first group's longevity enterprise.Through the deep level ponder enterprise, the growing business, enterprise strategy reforming, corporate culture, further analyzes influence, the corporate culture to the growing business strategy reforming. By taking drives school limited company strategy reforming as an example, the transformation of the former culture, the strategic reforming action, strategic reforming appears questions as well as the strategic reforming improvement measures will be analyzed one by one, thus discovers the corporate culture to the growing business strategy reforming key aspect and its general solution.The driving school limited company surviving 10 years, the annual sale income about 80 million Yuan, 600 employees, have the certain representation in the growing business. studied this individual enterprise, reach to discovers the general rule, in order to provides the model method for other growing business strategy reforming.The growing business strategy reforming must prepare in ahead, carefully plans, and must in the reforming process propose unceasingly new mentality and new method, depends on the core values to solve new problems, the strategic reforming process key is must prepare full in the enterprise culture reforming aspect, must seep the cultural transformation into each link and step of enterprise strategy reforming, guarantees the majority of staffs realize transformation heart and soul. In order to achieve strategic reforming the goal, driving mechanism also needs redesign according to the cultural development direction, to encourage staff's behavior turn to reforming culture.To construct corporate culture according to customer need is the basis in enterprise strategy reforming, losing customer strut is not lasting. At the same time, the enterprise needs to consider the match in culture and strategy , in view of different stage implementation different culture strategy, comply with the rule and have to persist to innovate.
Keywords/Search Tags:Corporate Culture, Growing Business, Strategy Reforming
PDF Full Text Request
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