Zhangqiu Blower Co., Ltd. Competitive Strategy

Zhangqiu Blower Co., Ltd is a specialized company making roots type blower. Main products, roots type blower, covers 40% of China market. Now the company is the largest manufacturer and seller of Roots type blower in china.Meanwhile, with the entrance of WTO and the market economy reform, there is a great demand for Roots blower in many kinds of trades , the competition in the Roots blower market becomes more and more fierce. Under the specific circumstance, Zhangqiu Blower Co., Ltd must study competitive strategy , adjust all kinds of resources in order to gain competitive advantages to guarantee the steady and long-term development.First, the paper puts the emphasis on the outside environment competitive opportunities and threat , it is important analysis to the blower trade and chief opponents of the company. The inside resources and capacities analysis find the advantages and disadvantages of the company.Then by using SWOT, the paper gets the visible development scheme for the company. On the basis of comprehensive analysis, the paper puts forward focus-difference strategy as competitive strategy in the business operation.Finally, the paper illustrates the principles and procedures of the strategy execution in order to guarantee the success of competitive strategy. The thesis also described the org-structure, human resource manage, company culture in order to gain the competitive superiority and further grow in vague and unstable environment.