Viral Marketing Interpretation Of Web2.0 In Communication

In recent years, the new application style such as the Blog, RSS, has quickly changed the internet, indicading the coming of Web2.0. The internet has come into a period when customers participate and share broadly. With the development of Web2.0 and the growth in the number of Internet users, viral marketing has become a hot topic in practice. Viral marketing on the Internet has got the most perfect embodiment. This article expounds the viral marketing is a kind of network marketing methods, It uses word-of-mouth communication principle, users transmit information spontaneously. This kind of information transfer mode just like the virus replication, it transmit to thousands and millions of audiences fast, with low cost and high efficiency. Because of Web2.0, viral marketing becomes more and more valued at numerous businessman marketing methods. Although since 2005, Web2.0 becomes one of the hot topic in the Internet research. However, few people will combine Web2.0 and viral marketing to research, even no more systematic research. Even in practice viral marketing has presented a "thrive in Web2.0 state ", but they are not theoretically mentioned and summarized. This article based on professional communication, involves Web2.0 and viral marketingarticles and numerous case studying, and apply communication theory to interpret viral marketing in Web2.0 era. It uses the classical cases analysis in the theoretical study, including the latest case of the 2008 Olympics virus communication, and applies the viral marketing communication skills in Web2.0 in each angle.Hope that it can give more theoretical guidance for viral marketing communications in the practical world, and devote my own strength in this aspect of theoretical research.