| China's oil industry and real estate, mechanical and electronic industries constitute a pillar industry of the national economy development. After joining WTO, the domestic product wholesale and retail business, and many state-owned enterprises, north China company in recent years is also facing fierce competition in the market. How to choose the enterprise development strategy and to enhance their competitive strength, made in China is faced with the initiative, the manager of the major challenges before. Based on the application of the theory of strategic management, sales of northern branch of China petrochemical business and the actual situation of logistics, the company's development strategy problem systematically studied, in order to determine the next step for the development of the company in north China and the competition strategy.This paper firstly analyzes the international and domestic oil pipe status and development trend. Then use potter "five competitive forces model", analyzed the potential of the oil industry in the alternative products threat, bargaining capability of the threat, suppliers, buyers bargaining power and the competition between the oil industry, expounds the competition. This paper adopts the SWOT analysis method for oil pipeline transport company logistics mode analysis, this paper expounds the development of China company internal external opportunities and threats, advantage and disadvantage. On the external environment and internal resources, based on the analysis of the condition, the company mainly based on the strategy of north China, cost lead and preemptive close cooperation development strategy. At the same time, the smooth implementation of the strategy of north China company needs in the recognition and support from company, on the basis of adjusting structure, rational configuration of company resources and strengthen the construction of enterprise culture, such measures are a powerful guarantee. |
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