Sichuan Longxing Agricultural Science And Technology Co., Ltd. Development Strategy

In recent years, Repeatedly occurring food safety affairs and the depravation of eco-environment raises reflection of conventional agriculture, Driven by demand at home and abroad , organic agriculture at our country presented a huge development potential. After considering all resource advantages in the county , Xichong county take the modern organic agriculture as the main measures to develop the County Economy. Sichuan Longxing Agricultural Science and Technology Co., ltd is a organic agriculture company, and now it's the biggest in the county, the company's development and growth will drive the whole county's Organic Agriculture Development. The paper takes Long Xing company as a research object, by analyzing the status of organic agriculture development on the domestic and abroad, the company's external opportunities and challenges, internal environment of the strengths and weaknesses, design the company's development strategy, the major elements are as fellows:1.Overview of organic agriculture at home and abroad, including the cultivation of organic agriculture worldwide distribution of the major countries abroad, the organic market conditions, the development trend of organic products abroad. China's organic agriculture development and cultivation of the distribution, the distribution of organic farming in China, China's organic agriculture opportunities and challenges, the development trend of organic agriculture in China.2. Longxing company's external environment analysis, mainly the use of PEST model, Porter's five forces model for the company's external environment analysis.3. Longxing internal environmental analysis, mainly the company's management resources, production, marketing and technical capacity for analysis.4. Based on the analysis of the company's external and internal environment, Summary the company's external opportunities and threats, internal strengths and weaknesses, using SWOT model design the company's strategic options. Finally, give the implementation measures.