Research On Organic Agricultural Development Strategy Of F Company

As the growth of the urban and rural people's income and the continuous improvement of living standard,people pay more attention to their quality of life and health of body and mind,they are keen to get pure natural,pollution-free high-quality food,organic agriculture development,production and development of organic agricultural products and food can meet this requirement.In recent years,under the impetus of the international organic agriculture movement,agriculture,and under to active participate in environmental protection and foreign trade departments of our country,Chinese organic Frming industry developed from scratch gradually,and it is creating a new environmental protection industry,and it is developing rapidly.The development of organic agriculture industry in our country,is playing a good role in promoting the management and recovery of ecological damage area,the protection of the rural ecological environment,the rural social and economic sustainable development.F company established in October 2011,and it is a pillar industry of organic Frm produce and aquaculture.In recent years,due to the organic agriculture and the rapid development of Internet technology,under the background of new era,the company's operating management is Fcing many problems,especially its development strategy and business plan already can not adapt to the new situation.Therefore,this paper takes the development strategy of organic agriculture of F company as the research object,through investigating and analyzing the company's production and management,this paper provides a scientific and feasible ideas to the shift of the development of organic agriculture strategic of the company.Focus on the basic situation of development of organic agriculture of F company,this article has carried on the SWOT analysis on the development of organic agriculture of the company from the opportunities owned by the company,threats,internal advantages and disadvantages of the company.By analysis we found that the F organic agriculture company already has a lot of good opportunities,and it also Fces a bigger threat.Therefore,F company should establish the correct vision,mission and strategic objectives,and it should plan of the core business and related business scientifically,so as to lay a solid foundation to achieve the goal of enterprise development.The research shows that: as an important aspect of the development of organic agriculture in F company,the construction of marketing channel is one of special significance to organic agricultural products.Therefore,the company shall carry on the reasonable choice to the several kinds of organic agricultural products marketing channel mode,and it should strengthen the construction of the company's brand,so as to get further improvement to the visibility and reputation of the company.The smooth implementation of any project requires effective safeguards to assist and Fcilitate to it.The study shows that: in the implementation guarantee of the strategy of developing of F organic agriculture company,it need to further strengthen the guarantee of human resources of the enterprise,and it should be subdivided market,perfect the organic agricultural products deep processing.On this basis,it should strengthen capital operation,and try to promote the company's production system,quality control system,marketing system and market service system,team structure,guarantee system construction,At the same time,it should establish incentivity and supervisory mechanism,and rectificate the Filed employees.Only in this way,the company can have greater motivation and guarantee to establishment and and implementation of its development strategy of the organic agricultural of the company.