Beijing Mobile's Business Strategy In The Phone Number The Real-name System

The real-name registration system of mobile phone number is discussed for years, mainly because of the spam SMS, Fraud SMS, fraudulent calls appears in people's lives frequently. And the mobile phone number which used doing this crime is pre-paid and isn't registered. People are tired of receiving these messages they don't want, and feel disgusted about the fraudulent calls.But because of these mobile phone numbers are not registered,we can't find out the person who use it.Which the telecom operators can do is freezing the number and stopping offer service. The government and the mobile phone users begin to realize the importance and the necessity of register the user's information.In order to ensure more user's interests, we must implement mobile phone number real name registration.This paper analyses the difficulty which the government, telecom operators, mobile phone users faced, learn other country's experiences of legislation and Implementation strategy Offer feasibility strategies of the legislation, building running guarantee system and the market strategies of the telecom operators. Meantime formulate an action plan to guarantee the safety of user's personal information, building running guarantee system, how the telecom operators use market methods attracting users to registered,and how other departments assist and at the end,how the government to enforce the real-name registration.