Yunnan Hot Springs Tourism Industry Development

Along with our country marketability advancement's has been accelerated, the tourism industrial production level unceasingly is also enhancing. The consolidated expanded tourism industrial development's good situation, the key is promoting the tourism industrialization level vigorously. Takes the industrialization development path is the tourism development general trend.Hot spring tourism is to adapt the demand of leisure, health people, a form of tourism, as a kind of leisure and experience tourism, more and more tourists become love it, especially the holiday tourists. The author thinks hot spring tourism, is relying on hot spring resources and the relevant facilities in tourism activities, to provide service, satisfies tourist various requirements of, is a kind of recreational type of experience tourism. Its basically has the following characteristics: the tourist experience process change dress, And climate conditions directly related to, Mental and body relaxation, Revisit rate is high, The combination of hot spring tourism projects.China has a long history of development and utilization of hot springs, but the hot spring tourism is a new industry with the rise of the leisure takes vacation in recent years. Now, as an industry, should take the hot spring tourism industry development.However, the results of existing research, for many aspects of the hot spring resources in the causes, distribution, types, characteristics, and the hot spring resort design and planning, development model, but on the development of hot spring tourism, and products relatively less developed, theory lagged behind practice.The paper based on the elaborate spa tourism related concepts, as well as the development of hot spring tourism situation and problems, the development of hot spring tourism in Yunnan status and issues analysis, and hot spring tourism industry of Yunnan, the necessity and the basic conditions for the development of the analysis presented the development of spa tourism industry of Yunnan countermeasures, namely: strengthening the hot spring legislative, promoting industrial development; scientific planning and coordinated development; depth of market segmentation, market potential; focus on culture, foster characteristic brand; expand financing channels, increased investment intensity; speed up infrastructure construction, giving priority to developing suburban hot spring; expand hot spring tourism industry chain, in-depth spa tourism industry; focus on training professionals to improve the quality of hot spring tourism.Finally, take Anning Hot Spring Resort for example, the analysis of the development of hot spring tourism resort status and problems, as well as the conditions of industrial development, the proposed Resort hot tourism in the development of the tourism industry the basic idea.