Yunxiao Hot Spring Tourism Development Countermeasures

In recent years, the demand of public fitness tourism in China has increased rapidly and a development upsurge of hot spring tourism has been formed gradually. Those counties, cities, and provinces with rich hot spring resources are regarded by the National Tourism Planning Bureau as important planning areas.However, the current planning is the overall tourism planning in the general direction and there are few plans for the county hot spring tourism. Along with the development upsurge, the development issues of county hot spring tourism, such as single variety of hot spring product, weak cultural connotation and serious product homogeneity, are increasingly obvious.Under this background, guided by the ecology theory and system theory, this paper points out that the hot spring tourism of Yunxiao County is in its primary development stage and that the development opportunities and challenges co-exist, based on the research status of hot spring tourism at home and abroad and the development status of hot spring tourism of Yunxiao County. After that, the SWOT analysis and questionnaire analysis will be conducted for the hot spring tourism of Yunxiao County, and"avoiding the "small and comprehensive" thought during the development of hot spring tourism of Yunxiao County, and creating a fine tourism route of hot springs of Yunxiao County according to the local features and by paying close attention to the quality development, improving the services and innovating the development" will be pointed out. On that basis, by referring to the successful development experience of Beijing Longmai Hot Spring, the overall development thinking of hot spring tourism of Yunxiao County will be put forward. Besides, it will be pointed out that the hot spring resources themselves are not an industry and only after they are reasonably developed and utilized by human and transformed into the economic form can social benefits be created. Therefore, only after the hot spring resources are reasonably developed and utilized and they undergo the transformation from economization to industrialization can their sociality and economy be thoroughly embodied, so as to create economic benefits. For this reason, the idea of "making full use of small resources and developing big tourism" is raised and then relevant countermeasures and suggestions on promoting the development of hot spring tourism of Yunxiao County are put forward.