A Belt Filter Press Product Promotion Marketing Strategy

With the development of the economy and growing concern for the environment, more attention is being given to the problem of water pollution. There are currently many different types of equipment manufactured for wastewater treatment. The belt filter press is one of ideal equipments used for the dewatering. With the advantage of simple structure, convenience, low running costs, low noise, large capacity and continuous operation, it has been developing very quickly, widely used in food, laboratory, and papermaking, especially in the field of environmental protection.The thesis utilized the theory of Marketing to discover the opportunities and threats that the A company is facing, under the scenario of macroeconomic environment, industry environment and the market demands.Also the thesis evaluates internal resource of A company, to find out the strength and weakness of the company. Finally the thesis provides the optimal cost supplier marketing strategy by SWOT under the guideline of the company strategy. During the process of analysis, according to the entire branding planning, the thesis found new target costumers and provides detailed market developing strategy by market segmentation.By pay much attention to advertisement, mobilizing the people's initiative and upgrading the public relationship, A company build diversified brands and flexibly set down price standards suitable for different groups of users in accordance with brands and service quality. Simultaneously choose appropriate media combination and drumbeating method to perform integrated advertising. With the help of modern marketing method, it establishes monitor system to agents and wide marketing channels.This thesis is meaningful for A company and other environment protection companies to make novel marketing strategy.