Research On Cultural Tourism In Archaeological Site Parks Of China

The archaeological site park is an increasingly mature mode in archaeological site protection and utilization of China. It fulfills the concept "Utilize under the premise of protection, promote the protection in the process of using" and advocates the "sharing" of this precious resource in contemporary. The establishment of archaeological site parks is of great significance especially in the integration of site class cultural landscape, the protection of cultural heritage resources, the development promotion of cultural tourism and the improvement of people’s livelihood.Nowadays, culture is becoming an important source of national cohesion and creativity. Along with the transformation and upgrading of tourism, cultural tourism is considered to be able to give the tourists and the host district more unique things and become an effective path in revealing the scientific research, education and recreation function of archaeological site parks.National archaeological site park is still a new thing in Great Site protection, with the age of only three years. The theory research on planning, management, operation, etc. is still in the exploratory stage. The fundamental problems like "what to do, how to do, do for whom" have always been the hot spots in the field of protection, government at all levels and the focus of the society from all walks of life.Paper focused on12national archaeological site parks first published by the state administration of cultural heritage in2010. It addressed the strategies of how to achieve the goals like protection, recreation, scientific research, education and so on in a better way relying on cultural tourism, so as to reflect the state of "cultural heritage" and a better life and realize resources sharing in the true sense.Paper mainly depended on the place spirit, recreation, experience economy and ecological conjugate theory to analyze the cultural tourism of national archaeological site parks, basing on field investigation questionnaires, statistical analysis and other quantitative techniques. On the premise of ensuring the ongoing archaeological work, the paper analyzed the culture tourism promotion strategy, enhanced the recreation function, built the interpretation system and the marketing promotion plan. The public satisfaction test and tourism security system were built to make the recreational function, the interpretation system and satisfaction of quantitative analysis as the core content of the paper.Through the double perspectives of cultural heritage management and the cultural tourism, paper expressed the protection and management of archaeological site park in the path of cultural tourism with the responsible attitude towards society, environment and ethic in a sustainable way. Providing the high quality visit experience for the public is an effective path of realizing the "share" meaning of archaeological site park, which actually shows the function of national archaeological site park "let underground history go up, let dusty history come to life, let intangible culture show up".Paper concentrated on three national archaeological site parks located in Shaanxi Province and analyzed the optimizing measures to promote the functions based on cultural tourism.The framework of the full text took the logical thinking like background analysis, the theoretical basis, countermeasure model and the empirical test, as for the positive study of the national archaeological site park and the beneficial supplement.