Brand Strategy Study On City Commercial Bank Of China

This paper systematically studies domestic and foreign research of the brand theories and summarizes especially the latest research for the financial brand so as to make"city commercial bank brand cultivation strategies"to follow the scientific rules and financial institutions of historical development regularity. The paper also analyzes the brand cultivation of city commercial Banks at present and the developing process problems of the urban commercial banks in cultivating.Based on theory and the situation, this paper puts forward the city commercial bank's overall method of brand cultivation and development. Through the innovation of concept, regional orientation, characterization and diversified development and information management system, the support in theory established brand cultivation, development path for city commercial bank's characteristics. And in this city commercial bank's brand cultivation path, put forward the urban commercial Banks brand system construction system and its realization methods. A city commercial bank brand system framework is given also. In the market orientation, decision-making, the core value of brand recognition system, and marketing management support system, this paper puts forward corresponding methods and operation. This paper also puts forward the strategies and advice through questionnaire survey and material search of the brand of Tianjin bank, completing the required number of theoretical analysis.