Changsha Pepsi Improve Supply Chain Quality Management

Quality, as the critical competitive factor, is becoming more and more important in the global marketing place. There exists abundant quality management theory in past 50 years, the widely known theory is TQM, but the traditional quality management is focus on company itself, not design for outside impacts. On other hand, as the application of ERP (enterprise resource planning) system is become more necessary. Most of food & Beverage Company in the world is using SCM (supply chain management) system, the significant trend in today's trade and business is that SCM become more popular, the typical supply chain management is including suppliers, manufacturer, distributor, retailer and customer. But as the rapidly development of SCM, the quality risk in supply chain is become more highly then before. In order to successfully practice SCM and to make SCM to be a real competitive strength, and at the same time in order to ensure product quality in the SCM, we should combine total quality management and supply chain management to supply chain quality management (SCQM) and take the operation of enterprises inner parts and outside parts as a whole function process. The quickly development of SCM need sustaining quality efforts throughout the chain to reduce costs, the quality management need SCM to distribute product to customer and meet the requirements of customer along the supply chain. So the combine of SCM and TQM is a trend in the future without question.This study is focus on the practice of SCQM in Changsha Pepsi company. This study firstly analysis the theory of quality management, supply chain management and supply chain quality management. Secondly, this study introduces the background of Changsha Pepsi company. Finally, this study introduces the best practice of SCQM in Changsha Pepsi.The objective of this study is to completely describe the advantages of supply chain quality management (SCQM), and use this experience to improve the competency of local company who is on the way of put supply chain quality chain in practice, and win competitive in marketing place.