Hunan Telecom To Deal With The Triple Play Competitive Strategy

"Triple play" has been a focus of the community of attention and focus for many years. Three to three business industry, market segmentation is over, "triple play" has become a major information industry development trend. China Telecom is currently China's largest fixed field of communications and Internet operators, closely cut into the three networks, will promote China's economic and information technology has played a very important role. State-led restructuring of state after the three major operators, China Telecom faces further market-oriented reform of the moment, Hunan Telecom should take what the competitive strategy of how to effectively take defensive and offensive measures; to gain more market share, so that enterprises to obtain more living space, which would no doubt become the operational development of Hunan Telecom companies face during the major practical problems need to be resolved, which also became the focus of this research.This paper defines the concept of triple play, reviewed the history of the development of triple play, triple play to the telecommunications companies of the opportunities and challenges, and on this basis, pointed out that the context of triple play competition in telecom companies real and Hunan Telecom should the need for triple play competition, while the use of Michael Porter's trilogy·the theory and Porter's five competitive forces model knowledge of Hunan Telecom should triple play competition are described. Also introduced China's current development and achievements of triple play, and analyzes the Hunan Telecom should the existence of its own triple play competition, the problem of insufficient competition, embodied in the sense of competition is not strong, strategic thinking has not unified; technology integration is not enough and technical strength to be increased; business management lags behind, there is lack of team building; marketing model obsolete, urgent need to improve the quality of services; poor branding, corporate image to be focused in five areas.Second, focus on using SWOT analysis tool, the context of triple play Hunan Telecom strengths, weaknesses, opportunities and threats analysis of the depth of four, and Hunan Telecom major competitors with competitive strategy analysis, further research Hunan Telecom in the three networks competition in the integration of the strengths and weaknesses in order to avoid weaknesses, the main body of the formation of competitive strategy Hunan Telecom, the competition for the Battle of Hunan Telecom direction.Finally to deal with triple play, Hunan Telecom must do the following five aspects:First, establish a sense of competition, a unified strategic thinking; Second, integration of technical resources, enhance the technological strength; Third, strengthening enterprise management, building a new team; Fourth, innovative marketing model, improving service quality; Fifth, focus on brand promotion, enhance corporate image.