The Real Estate Market Research, Development And Real Estate Before Marketing Strategy

Now China's property market is more and more competition, developers are also regarded as the focus of this competition for advertising and various promotional Usually, we will see a lot of outdoor advertising, roadside various billboards, and numerous bus body advertisement, all sorts of elegant brochure, leaflets and propaganda gift. Besides these, television, radio, newspapers, periodicals, such as the Internet media are all real estate developers exert propaganda oneself of medium. Of course there are all kinds of exhibitions will be, real estate and seminars held various large literary performance with the dignitaries etc. For these types of advertising investment, developers are at a huge money, but how about the effect? Only developers himself is the most clearly. I think the real estate developers are ignoring the Ex-marketing, development of project on the former no effective feasibility analysis. This article through to Xinagxieli garden project specific market environment, then in a particular competition environment, formulate and implement the effective market positioning and former marketing planning, thus to illustrate what is an Ex-marketing strategy in real estate development of it, and what role is in it, this article will detail.Firstly, this paper analyzed China real estate, Inner Mongolia and Baotou's the real estate market, from the macro economy to the microscopic market for comprehensive research project positioning do powerful data support; Secondly, according to project their situation of regional and market, and similar objective analysis, For projects, we made the accurate positioning; Finally this project sum up some existing problems and attentive field in the Ex-marketing, this can be theoretic basis for future project development, enterprise operation management.The Ex-marketing of real estate industry is just beginning in our country, marketing consciousness is not fully mature, many sides need to further perfection, at present many marketing work still focused on creative advertising, promotion strategy, price strategy, in market research, market subdivision, market positioning method uses very little. But this article is focusing on the above aspects,and discussed the Ex-marketing, this paper dericted this project's Ex-marketing through the marketing theoryk, hope this article can inspire in real estate field for developers.