Study On Development Strategy Of Marketing Channel For China Telecom Shaanxi Branch

As a traditional fixed network operator, China Telecom seemed short of experience in mobile market, especially at the aspect of marketing channels experience. As market competition is moving from products, price to channels, China Telecom has to put emphasis on marketing channel strategy immediately. In this situation, the channel work of Shaanxi telecom has to be more meticulous and thorough, so as to increase the market share.Firstly, this thesis will proposes channel strategy of Shaanxi telecom by using PEST module,SWOT module, trading area theories and the analysis of market environment of Shaanxi province and the current channel situation of Shaanxi telecom. Then, it illustrates the strategy from three aspects, channel planning, site selection method, and incentive mechanisms. Only in this way can we apply the theory to the practice!...