Accurate Marketing Research, The Application Of The Cd Telecommunications Company

China goverment issued a formal telecommunications restructuring plan in May,2008. China telecom, China mobile and China unicom all started the whole-business marketing, domestic communications industry into the most intense competition period. For China telecom, traditional fixed-line and PHS business is in a shrinking and declining period. Broadband asymmetric control policy will end in 2010, and it will expire in China mobile and powerful competitive pressure broadcasting. CDMA business is in its infancy, temporarily haven't form scale. Competitive advantage, stiffer will directly influence China telecom's cash flow for enterprise development. During this period, CD telecom company in marketing and development, also met with great challenges to the traditional marketing urgently needed reform the mode.Because the CD telecom company marketing mode has no vulgar for the requirements of the whole-business marketing period, therefore, need to change, gradually to accurately marketing transformation. Based on CD telecom's practical production and theory reserach, the paper constructs a new marketing system, making it accurated, routed and standarded. It also solve the business development and marketing costs do not match one of the important means.Using the SWOT analysis method, the author analyzed the telecommunications companies to carry on the business of CD since the internal and external marketing environment. On this basis, from customer orientation, customer insight, control, customer information and contact management of CD telecoms company whole business marketing, points out the main problems existing in the customer needs to enrich and differentiation of intensifying competition situation. It is imperative to develop accurate marketing promotion CD telecoms company the whole-business marketing efficiency and effectiveness, keep CD telecom company in the new situation, the comprehensive competitiveness of great significance.Finally, according to the research results of precise marketing, the author puts forward the CD telecom company marketing model and precise, customer groups, planning and marketing executive and feedback to evaluate five points are expounded. With the'One Home'as an example, the paper puts the results into production management, and confirms the practicability of the study.This thesis research achievements of CD telecom company not only from extensive marketing to accurately change has specific marketing guidance, but also for other types of enterprises to develop accurate marketing offers positive reference significance and application value.