Investigating The Design Of Man's Leisure Wear From The Perspective Of The Brand Development

The fashionable dresses in 21th century presents diversified development trend. As people living standard and aesthetic appeal, a kind of relaxed, simple beauty became the mainstream of men's current recreational design, formed a fashion. It not only integrate the way people live and the aesthetic requirement of universality and individuality, but also meet the integral style and costume culture of the men's products, thus achieved the message and the perfect combination of clothing. Therefore, the study of leisure men's design is of great significance. Based on empirical research, and from the various changes of values, this paper inquires into analyzing the aesthetic meaning of men's leisure wear design. In addition, and from the perspective of brand development, this paper summarizes the development rules of recreational men's clothing design for leisure, and provides a wider and deeper design theoretical basis for the direction of development.