Enhance Problems Of Xi'an Nj Life Insurance Company Building Customer Satisfaction Study

With the acceleration of global economic integration, many well-known outside the rapid influx of large insurance companies, the insurance world are very positive about China this huge market, the insurance industry, the intensity of market competition is getting fierce. The nature of the market economy is competition, which is the core of customer service and service quality is good or bad is the key. Customers are the source of the establishment of customer satisfaction as the center of the service system, to retain customer satisfaction and loyalty to the company's survival, development and profitability is essential.This paper describes the current situation of Xi'an NJ Life and analysis, that satisfaction with the existing system deficiencies and make recommendations for improvement. The article first illustrates the satisfaction of the insurance background and significance, a brief description of the satisfaction of the status of the modern enterprise management, the meaning of satisfaction with management. Followed by an overview of satisfaction management system. Of satisfaction at home and abroad made the theory of induction, consolidation, and analysis of some theories of the comparative study of detail,and use a variety of analytical methods to the insurance industry in Xi'an NJ satisfaction were studied. Satisfaction again and according to the relevant theory of system analysis to identify shortcomings, points out the problems.NJ Life Insurance Company of Xi'an Customer Satisfaction Evaluation System for design, design process,the scientific theory and Xi'an NJ combined with the characteristics of life insurance companies established Satisfaction Index.NJ Life Insurance Company of Xi'an, the development of future reference.Thesis proposal under the theory of satisfaction, limitations and future research directions.The research results is the customer satisfaction measurement theory and the reality of the insurance company conducted a detailed quantitative and qualitative analysis of theory and method in customer satisfaction were summarized, summary and discussion of insurance from the insurance company constitutes quality of service elements, analyzes the lack of computing satisfaction come and make some improvements and methods conducive to the future work of the improvement and enhancement, NJ Life Insurance Company of Xi'an sustainable development for future reference。...