International Manufacture: From Oem To Odm And Obm

International manufacture industry is the result of developing global value chain and the reflection of comparative advantages in economic globalization period. It helps transnational corporations realize worldwide resource allocation, besides, favors Chinese companies to relieve production overcapacity, technological imitation and enter international market. Many successful international manufacture industries developed OEM by strengthening interior advantages and seizing external development opportunities. Some industries have transformed into ODM mode or OBM mode from OEM mode.The present thesis aims at analyz ing and comparing among OEM, ODM and OBM production modes based on internal and external factors of international manufacture industries to find the key factors during production mode transformation, which attempts to build production mode developing model (E-D-B model) which is beneficial for the development of international manufacture industries. Firstly, this thesis studies the theories of global value chain, OEM, ODM, OBM and the problems of the international manufacture industries. Secondly, it describs external factors of global value chain, market, competition and cost, as well as interior factors of resource, technology, management and brand, plus the influence mechanisms which are brought to international manufacture industries by these factors. Thirdly, it analyzes characteristics of both internal and external factors in OEM, ODM and OBM modes to find the key factors during transformation from OEM to ODM or OBM, which aims at building production mode developing model (E-D-B model). Finally, cases of FOXCONN, ASUS and GALANZ are analyzed with internal and external factors, especially in manufacture development model.Currently, international manufacture industries are facing many new issues and challenges like complexity of economic environment and variations of global value chain, market, competition status, labor and resources. This thesis could help the international manufacture industries recognize their own problems, achieve production mode transformation, and take the advantage of the market competition. Therefore, this thesis plays a guiding role for international manufacture industries.