Research Of Monternet Developing Strategies In 3g Era

The State Council December 31,2008 chaired a State Council executive meeting, agreed to launch third generation mobile communication licenses issuance of work. The meeting focused on that, TD-SCDMA third generation mobile communications as an international standard, China's independent innovation, an important indicator of intellectual property rights, the state will continue to support research and development, industrialization and application promotion. "3G era, content is king", so China Mobile Monternet mobile Internet services brand in the 3G era is coming, on the direction of the business Monternet a very important significance.I first explained the study by the research background and significance, in the 3G business-related theory and related literature on the basis of the present study the research methods and contents, and possible innovations. Then on 3G and mobile Internet environment analysis, to arrive at the mobile Internet industry chain structure is more open to operators as the core value chain of value-added services to the user as the focus shifted to the changes in two aspects. Obtained Monternet choice facing the direction of development strategy of the business issues. Then the competitors Monternet compared and analyzed the business Monternet should seek the direction and development of strategy recommendations. And analyze business transformation Monternet made part of the results.Finally, prospects for sustained development of wireless technology and mobile Internet future development of the line, pointed out that technological innovation and market demand for mobile communications will bring a new round of growth peak. The formation of mobile value-added services will be the main growth point and driving force.