Analysis On "the Political Show" In Variety Shows In Taiwan

The variety shows in Taiwan are famous for unique features, humorous style and clever conception, attracting Chinese people around the world, especially with a high popularity among the teenagers. Taiwan's unique political environment and the ecological environment in Taiwan media which caused the fierce competition have also made the TV more commercial, so the variety shows in Taiwan are made for advertisement and profits. Because of the political situation and TV competition variety shows clearly show commercialization and a market trend. The form of Taiwan variety shows is various actually, with different types of programs. Politics and the media are always closely contacted together. Taiwan political news reports are always active because of the struggling between two different political groups called"The Blue"and"The Green". The chaos politics provide a large amount of materials for the variety show, and"the political show on variety shows"comes into being. The so called"political show on variety shows"means a phenomenon that politics appear frequently on variety shows, from political figures to political groups.Politicians talk about their family members, their normal daily life, and even daughters'love affair in program. It seems like politicians are just the same as normal person, without serious political preaching or hypocrisy of political lies. In another popular type of variety shows called the comedy, actors imitate politicians vividly with exaggerated thick makeup, in a funny way. Politics are completely different from the usual in variety shows. From the perspective of culture study audience have negotiate interpretation during programs. Audiences are enjoying the exciting moment through the anti-hegemony. While they are against the hegemony by imitating, sarcastic discourse and a gesture of boycott, audiences are creating their own culture. Ideology is a kind of commodities, and in the process of production and reproduction the struggle against hegemony are never stopped. The process of anti-hegemony is not once and for all. On the surface,"the political show on the variety show"is a strategy of anti-hegemony, but in fact audiences have not got the victory. Because while"the political show", the"hegemony"is being obtained at the same time.