The Design And Implementation Of Improvement Of Qinghai Unicom's Business Support System

In recent years, Along with the development of the company business,More and more questions appear in Qinghai Unicom, such as:construction in business management and IT (Information Technology) control are becoming scattered, also the IT construction issues has the same question. These issues embodied in management functions overlap, business segmentation; business processes is not clear that the lack of closed-loop governance; IT control mechanisms does not sound, lack of effective control measures; the lack of long-term planning IT construction, system construction everywhere emergency; information sharing could not be fully isolated phenomena remain serious; core system scalability, difference, product life cycle too short, and so on. Qinghai China Unicorn's business support system is still dominated by business processes, although the initial implementation of a multi-service, but only with the most basic system support function, no longer satisfy 3G (third generation mobile communications technology) times and the entire business operations environment of telecom business system supports demands.According to China Unicom Qinghai branch business support system problems, this article has mad specific analysis on business support system for each key element integrated billing account system, CRM (Customer Relationship Management) system, the Group's customer relationship management systems and business analysis system, on the next system improvement plan for a detailed design, developed the following improvement Essentials:Integrated billing account system:reducing coupling between the various subsystems, implement user-level books to support, automate income charge-out and automatic audit.CRM systems:achieving CRM/BSS (Business Support System business support system) system of decoupling, better CRM product models, improving ability to CRM product marketing, the establishment of the rule engine, the establishment of the entire business operation support.●Group customer relationship management system:build group customers into management systems, realizing customer data analysis and implementation of interactive services; establish a group account manager handheld platform, providing effective services to improve customer service, convenience, Customer Manager group customer support system.●Business analysis system:build competitive penetration system, in-depth analysis of the market gaps and stock market, the market penetration of Omni-directional analysis; establish tariff previews and evaluation mechanisms, to launch a new product on the market before the expected revenue goals and revenue budget, product launch based on the design goals for assessment and analysis of the effects of the product launch; building customer contact information analysis capabilities, build around customer service quality on the appropriate topic analysis and data support services, master the business development and customer demand, constantly adjust and improve, the level of service the mining itself and ability.According to Qinghai China Unicom business support system to improve design programme, currently has implemented integrated billing account system and business analysis system part features, specific implementation of the programme are as follows:■Integrated billing account system: Achieve fully reimbursed operation interface. Through the front desk operator interface can complete charge-out process configuration, and press the prior configuration of the process and the steps to complete charge-out work. Transfers interface transfers of ensuring the timeliness and accuracy, enabling charge-out process standardization and normalization process fully reimbursed.■Business analysis system:the current construction in Qinghai China Unicom competitor analysis and the assessment of thematic charges for previews and features.●Competitor analysis:through the establishment of a development analysis, traffic analysis and customer analysis, competitor analysis, ultimately, is the topic Internet user population and valid mining rival customers.●Tariff previews and assessment:introduction of the new tariff products through product previews before implementation of the new tariff calculation of income; the product in a new tariff products introduction, through rehearsal results assessment and analysis capabilities, achieve the goal customer gets purity, charges the accuracy of the positioning of marketing programmes, as well as earnings forecast accuracy of evaluation..