Astudy Of C-e Hotel Name Translation From The Perspective Of Skopos Theory

With China's opening up towards the outside world, more and more foreigners are attracted to the land and undoubtedly they need to accommodate; hotels just meet their need. Meanwhile, China is also making efforts to expend its business in foreign markets including hotel business. Therefore, it is a must for Chinese hoteliers to give their hotels appropriate English names. Good translation of a hotel name, like that of a brand name, plays an important role in exploring foreign market and enhancing hotel business. Under such circumstances, the research on translation of Chinese hotel name becomes very important and necessary. This thesis attempts to make a tentative study on Chinese hotel name translation.This thesis adopts"Skopos Theory"as the theoretical foundation in Chinese hotel name translation. The theory does not limit translation at linguistic level; it attaches more significance to translator as well as culture in the process of translation. The theory can be summed up as"The end justifies the means". It entitles the translator much freedom to adopt flexible translation.Based on a collection of 268 five-star and 579 four-star Chinese hotel names and analysis of their naming approaches, this thesis summarizes common strategies in translating Chinese hotel names, namely, transliteration, literal translation and re-creation. The author then analyzes the considerations during translation in three aspects---cultural, aesthetic and psychological aspects so as to achieve expected effect. The thesis comes to the conclusion that Skopos theory can play an effective role in guiding Chinese hotel name translation and based on this, the translation strategy"re-creation"is strongly recommended by the author to achieve the"Skopos"of translation to the largest extend.