Development Strategy Research Of A Hospital In Zhejiang

Along with the medical environment's change, the medical service market competition is even more intense, the strategy also needs to keep pace with the times. Each hospital's superintendents must face the rebirth nirvana, between the choices, makes the painful the choice. Were once many directors of the hospital to have such inertia thought that that defends stubbornly an own stretch of world, defends stubbornly experience which and gain superiority oneself once succeeded. However, market competition intense today, the hospital should not only from increase the marketing dynamics to expand the market share, but should realize the hospital long-enduring development highly from the strategy. Today's pioneer was not equal to that certainly tomorrow will be leading, many situations will be the hospital in choice faculty principal work time, has not considered its winter, also has neglected the market environment which will change unceasingly.This article takes the research subject by the jinhua of the Zhejiang province some hospital's developmental strategy, first has made the related elaboration to the paper selected topic background and the significance, and has carried on the simple introduction to the paper frame and the research technique, what this article mainly uses is collects the historic information and the literature consult method. The second part introduced the correlation theories aspect's research, mainly includes the strategic implementation plan theory, the environment adaptation theory, the Industrial organization to develop and to compete the strategy as well as the core competencies and the resource base theory. The third part pays great attention the Jinhua some hospital overall strategic analysis. Mainly in macroscopic stratification plane's aspects and so on political economical technology environment has carried on the detailed elaboration, uses five strength models in the profession stratification plane to the hospital raw material supplier, the product supplier, the substituted goods producer, the potential competitor as well as the profession existing competitor have carried on the correlation analysis. The fourth part in analyzes the hospital overall strategy in the foundation, carries on the effective match analysis to this hospital strategy and the environment. Mainly combines using the Boston matrix to the strategy Operating unit carries on the analysis, utilizes the SWOT analysis method, separately to the hospital total strategy level, the neurology department, the heart science subjects, the old age nursing courtyard's competition situation and the competition strategy carries on the analysis. The fifth part is cultivates the resources superiority and analyzes suitable the competition method. Mainly to the variation service, the management promotion benefit, the brand and the CIS strategy, as well as the synthesis cost control level is in the lead and so on several to be advantageous in cultivates the hospital core competitiveness several competition methods to carry on the analysis. Last part is the strategic implementation and the competition method strategic system construction. Separately on the hospital overall strategy system and various strategies Operating unit's present situation, the strategic target has carried on the correlation analysis, and proposed the human resources department, the Finance department, the marketing department function administrative offices should adopt countermeasure measure.