Image Design Method Based On The Image Of The University City University City

With the acceleration of our country's high education reforming and civilizationprogressing, the construction of the university town has entered a speedy developingstage. The essay regards university town as a town round which university is centered withspecific integral function and environmental characteristics, and with attempt puts forwardthe ways of designing the university town based on the university town imagery and takesthe optimization of Guangzhou university town as a study case, from the angle of thedialectical relationship between the imagery of university town and the image of universitytown.The first section expounds the proposition, respectively explaining some mainconcepts such as "image","city image","university town" and pointing out theobjectives of the city image designing. On the basis of reviewing the research achievementson university town from the scholars both at home and abroad as well as analyzing theuniversity town's characteristics, it points out that as its human-oriented concept is still inthe exploration stage, methods of city design need to be brought into the university townplanning. The urban imagery theory has a broad development prospect in the application ofurban design. The basic method can be approached theoretically from the angle ofuniversity image.The second section expounds the designing theory of university town image. Firstly, itanalyses the city imagery theory. Staring with urban image theory it discriminates therelated urban imagery concepts in order to have a better master of the city imagery concept.Meanwhile, it also points out its characteristics of hierarchy, dissimilarity,comprehensiveness, mobility; next, it draws forth Lynch's theory on city image. Based onit, the system theory of the university town image is put forward, which includes the imageforming process and the corresponding analysis of town imagery and town image. It alsopoints out that the system elements of university town image includes both urban physicalenvironment elements and urban spiritual environment elements. At last, it summarizes thedesigning method of university town image in view of university town imagery.The third section first gives a brief account of Guangzhou university town and introduces the basic conditions of the survey on the image space of Guangzhou universitytown; Then, it takes Guangzhou university town as an analysis case, and from the angle ofuniversity town image, it analyses the current feature of Guangzhou university town imageto find out the problems in its image construction..After clarifying the disparity between the current image of Guangzhou university andits objective image, the fourth section suggests optimizing the image of Guangzhouuniversity town, expecting to harmonize the university town's integral image and partialimage, its cultural image and physical image with the purpose of building Guangzhouuniversity town into a green town of plurality which has an intellectual -filled atmosphereand a strong attraction with great comfort and much convenience,...