Jiali Company's Market Development Strategy Study

In 2001, there was a discussion about the aerial detection for indoor environmental pollution. It was writted by Construction department.The aerial detection for indoor environmental pollution is one of the policy which is promulgated by Si Chuan Construction department. Every civil building engineer have to be given a report of aerial detection when the building was finished.If the aerial detection is not conformity, the building would not be used. According to the document, JiaLi company was founded in July,2003.In 2009 there are 47 in Sichuan province, and there are 27 in Chengdu city. The company puts the environmental pollution in a test for services. One is the service for Radon concentration in the soil when the engineer starts to build.And the other one is the service for indoor air pollution when the building is finished.But according to the development, the companies are increased frequently. The quantity of the companies become more and more and the industry competition also becomes fiercer and fiercer. Openating for 7 years, JiaLi company will take a massive test. The market competition is increasing day and day, and the competition of the company is in the same line.The JiaLi company and the other companies are sacrificed with the policy for Si Chuan Construction department. So it is a important problem that how to develop itself and how to make the scale have a growth. And it is a basic problem for Jia Li company.The article will analysis the problem from the company's existing development. And according the relevant strategic management Marketing methods and management theory, the article will do some search for the future trends of building inspection future. And it will combine actual situations and give a series of the feasibility.In the end, it will provide some efficient solution for the company.