Ann Studied For Capsule Marketing Strategy

Antique capsule as the third type of new anticancer drug is produced by Chang Chun Hai Wang pharmaceutical limited company. After completing all kinds of stud-ies from foundation to clinic, this production has already gone on the market .On the basis of understanding the invention, production and sales of antique capsule, While by reading plenty of books and cases about sales. Prescriptive drug as a special com-modity is different from others. Its final consumer is patient but the real buyers are doctors or family members. Because of this characteristic decides not only his special market but also the special sales of pharmaceutical merchant. This article based on the theory of sales strategy are discussing about sales environment and sales strategy of anticancer drugs in present China, Analyzing the characters of the demand and the consume among the consumer in medicine market, pointing the critical benefit among the sellers .according to its special characteristic in the market, linking with the theory of sales. It inquires into the shortage of sales strategy from product orientation, careful market division, promoting sell and the manpower .Analyzing from the internal and external environment, self superiority and shortage , popular market operating, desti-nation market and competitive opponent. using market theory and combining with re-ality to define the sale strategy. In view of the further change in the whole economic environment and the pharmaceutical policy, the medicine sale is also in the same pe-riod. Pointing the problems we meet and finding the new directions, advancing diver-sity sale strategy and conformity sale strategy. Antique will be famous by enlarging the well-known and increasing the good reputation. It can also drive other medicine sales. cooperating to realize the target of traditional medicine modernization and get-ting better economic benefit and social benefit.