Prescription Drug And Hospital Terminal Marketing Strategy Research

Pharmacy is an industry which support human healthy, it has been one of five fastest increasing industry in world trade. Along with the growth of world economics and China taking part in the WTO, there will be great changes in production, sale, consumption, and currency of pharmacy in our country. The corporations need marketing theory and operating guideline which adapt to prescription drug instantly.This paper, firstly, analyses the marketing channels and marketing characters. Secondly, we research how the corporations of prescription drug channels choose the marketing strategies efficiently in hospitals by the econometric method. Thirdly, we expatiate how to use a marketing strategy based on client relationship. At last, we analyses the developing direction of prescription drug market and the strategies of channels.This paper analyzed the prescription drug market and its marketing character, discussed the problem of priscription drug marketing. This paper explained how to use a marketing strategy based on client relationship. This paper uses the real data of RonCOM to prove the conclusion of our analysis. Our research could help the RonCOM growing health.