Research On JIQING Coating Manufacturing Co.Ltd’s Marketing Channel Strategy In Baoding

With the real estate boom from 2001 to 2011,the home building industry also maintained high-speed growth for nearly a decade.During the second half of 2011,the Chinese government implemented a strong macro-control in the real estate industry,the effect was immediate,the house prices was effectively controlled。Closely related to furniture,building materials and real estate industry has also been greatly affected.In 2012,it is the first time slow development after 10 years continuous rapid growth。In the case of the market situation is not optimistic,various manufacturers have resorted to in order to be able to survive the body stops to shift marketing to compete for market share.JIQING coating manufacturing Co.Ltd.construction adhesive industry in Bao Ding has developed nearly 20 years,with Chinese real estate industry to grow up.JIQING coating manufacturing Co.Ltd ’s channel marketing mode,to face such fierce competition,each manufacturers eyeing the JIQING coating manufacturing Co.Ltd existing marketing channels,competing to seize new market.But faced with the actual situation of the 2012 development of the industry,and later can not be optimistic about the situation,JIQING coating manufacturing Co.Ltd has been in the exploration and implementation of marketing changes.So,finding the company’s marketing channel strategy is a top priority for the company,this is also the purpose of this study.During this article,it is will be used,Marketing SWOT analysis tools.Firstly,analysising the variety of the JIQING coating manufacturing Co.Ltd which market environment.Secondly,the advantages,disadvantages,opportunities and threats of the JIQING coating manufacturing Co.Ltd are analyzed.Thirdly,find the problems existing in the marketing channels of the JIQING coating manufacturing Co.Ltd and analyze them.Finally,according to the company marketing channel problems,gives the optimization suggestions.This marketing strategy recommendations hope to become a theoretical guide for the company,but also hope to provide reference and assistance to the relevant enterprises in the industry.