Fast Food Sense Packaging Design Is Suitable For The Blind

The rapid development of economy makes abundant material,all kinds of commodities and many retailers, meanwhile self-help shopping becomes the main trend gradually. However, the blind who are seriously marginalized by the society cannot shopping by themselves through visual media and enjoy it as the normal. The vulnerable groups have aroused concern of the whole world, they endow a new commitment to the community. So how to conquer the hardship is a question that worthy of discussing in design field.To apply to the blind of ready-to-use food packaging as the research object, aimed at exploring the way through touch, make fast food packaging in do to protect the built-in food and sales functions at the same time, the maximum on the premise of not to discriminate, audience for blind people solve a lot of inconvenience in the process of choose and buy and eat, and bring human experiences for ordinary consumers.By analyzing the psychological and behavioral characteristics and the present condition of the life for the blind, balancing the needs of the blind and ordinary consumers, from the design of visual perception recognition, namely, touch, smell, listen to the multi-sensory, braille and the combination of plaintext and Inertia of the packaging structure design based on blind behavior, mainly for packaging, food intake accordingly improved. Packaging decoration design to avoid the decoration elements and colour of heavy and complicated, through the use of tactile materials, touch feelings become a part of the decoration design, amblyopia and visual needs of ordinary consumers, in the packaging color surface in the form of color piece. Applicable to the blind man to the above three aspects of fast food tactile packaging design creation. Through the packaging structure design and improvement for the blind group provides no different from ordinary people is convenient, for the consumer groups, including the blind provide the guarantee of food health and safety.In terms of shopping and eating for the blind and enjoy is a normal and comfortable.