| ObjectiveWith economic development and improvement of living standards, the development of aging society, a variety of "diseases of civilization," the high-fat nutrition and health of our population growing awareness of the requirements of food to meet the food and clothing from the gradual transition to hope to achieve through food better health. As a result of health foods' characteristic, the consumer edible health foods' behavior with own health foods knowledge, the manner is closely related. This research conducts the health foods KAP sample investigation research to the Jilin A Company health foods consumer, and analysis on health food consumer knowledge, attitudes, consumption situation, understand their health food and dietary supplements on the guidance of demand for more effective education, nutrition and health food, health food products for the consumer and to guide the development of health food products for the relevant departments to formulate intervention strategies and related management policies to provide evidence.MethodsAccording to health education KAP (knowledge-attitude-practice, KAP) model, designed by "health food knowledge-attitude-behavior survey" questionnaire. Entries are closed polynomials. Questions for the single or multiple-choice answer format, including the choice of law and order law. Anonymous self-administered questionnaire method were used to answer, on-site distribution, centralized scripts, on-site recovery. Persons who were illiteracy, could not fill out the papers, those questions would be written by the investigators.A company of Jilin random health food consumers participating in health education and training A company before the distribution of questionnaires. 400 valid questionnaires were collected,, the data were used double entry by EPIDATA softwares and analysisd with the SPSS 13.0 statistical software.Results1. Jilin City A company of 400 respondents, including 183 men and 217 women, mostly young, High school / secondary school and college / undergraduate degree from the majority. Never receiving nutrition education and health food knowledge were about 1 / 4, nearly half of people have received relevant training in nutrition and health food knowledge,≥5 times, with a qualified nutritionist or health management division accounted for 12%. Per capita monthly income of 4,999yuan by 1,000 the proportion of larger , The average per person each month uses in the health foods the expense,≤50 Yuan, 51~100 Yuan, 101~200 Yuan, 201~300 Yuan, 301~500 Yuan as well as the >500 Yuan, has the certain proportion.2.The awareness of knowledge on health food situation: Respondents knowledge of some health food awareness were not reach 60% of health food for the lower level of awareness of people, Part person think of should health food be used for food according to doctor prescription,The purpose of health food consumption is the treatment of disease. Health food knowledge scores, with less than 60 were most welcome. Knowledge scores correlated with gender, age no significant correlation, the higher monthly income of health food knowledge score higher, per capita monthly consumption of health food products with low knowledge scores were lower,higher educational level of health food knowledge got higher scores; a qualified nutritionist or health management division who have received training in nutrition and health food knowledge were more frequently, their health food knowledge got higher score.3.The attitude of health food: Most people think that nutrition knowledge is very important for health, and willing to get more knowledge about health food. If conditions permitting, they will choose health food.When they could not get sufficient supply of nutrients from the daily diet, they will choose dietary supplements. Most people believed that health food had some health effects, and health food was not substitute for a drug. Dietary supplements can not replace the role of a reasonable diet, health food, but that should "cure all disease-physical" person account for a large proportion. Most people thought that the elderly had to choose vitamin E, vitamin C, calcium and iron, but some people did not know whether it should be appropriate to add vitamin D, about 1 / 10 of people thought that we should make sodium.Respondents to buy health food, the focus was on functional effect (ie, quality), expert guidance and attention to word of mouth around their propaganda, ads were not gullible. Buying calcium preparations was the most important calcium absorption rate, followed by calcium.Most respondents to the health food were optimistic about the development, but the health food market was currently false, exaggerated the effects, the phenomenon of over-commitment to be more satisfied with the publicity, not meeting food safety standards of health food should be implemented "recall" of "substandard health food", the endorsement by the positive attitude jointly and severally liable and that the health food sales should have a "nutritionist" or "health management division" and other professional qualifications.4. Health food consumption behavior: about half of the respondents bought health food and / or consumption of nutrient supplements for the whole family, regular consumption of respondents Sichengyishang health food; about half a day or almost every days of consumption of vitamins and calcium preparations were consumed, 15% of people had not eaten vitamins and calcium preparations.respondents to the nutrient supplements, and 27 health functions of health food products had different levels of need, and buying health food distribution and function of the choice of functional health food need the tendency of the eight elements.The sequences were the immune ability to alleviate physical fatigue, improve sleep, nutrient supplements, increases bone density, protective effect on gastric mucosal adjuvant, auxiliary improve memory and relieve visual fatigue.Conclusions1.Respondents knowledge on health food awareness were to be increased. On the knowledge levels of health food and its cultural background, knowledge of receiving education in nutrition and health food experiences. A further strengthening of health food-related knowledge and public education, promotion of public knowledge about dietary supplements in the church, increasing consumer knowledge of nutrition and health food. Research for the health food of the design and implementation of education provide a scientific basis.2. Respondents to the health food and more positive attitude, focus on product functional effects. A considerable number of people regularly eat health food and / or dietary supplements, dietary supplements, including tips, including a wide range of consumer health food market, indicated that health food were with good development prospects.3. Respondents of nutrient supplements, and 27 health functions of health food products have different levels of consumer demands, enhancing immunity, relieving physical fatigue, improving sleep, dietary supplements, increasing bone mineral density, have assisted the gastric mucosa protection, supporting to improve memory, relieving visual fatigue and other health food choices tend to demand more. The results of this survey to guide the development and consumption of health food products provide valuable information.4. Respondents consumer health foods, not believing in advertising, producting labels and instructions, not satisfied with health food false, exaggerated the effectiveness of publicity phenomenon concerns the healthy and orderly development of health food. A further strengthening of the "health food management practices," the education, strengthen supervision and management of health food market and create a market environment of good faith. Strengthen the health food advertisements, labels and instructions to correctly guide the supervision and management of consumption, and promoting the healthy development of health food industry. So that the knowledge of health food consumers were more scientific, positive attitudes, consumption was more reasonable. |
PDF Full Text Request