An Study On The Marketing Strategy Of Helong Unicom' Mobil Service

Since July 19th, 1994, China unicom and carrying the historical mission of introducing competition, China telecom monopoly already a long time of ice. China unicom in 1995 in China adopted the mobile communication technology into digital pay generation, the most advanced GSM digital cellular mobile communications technology.Actually, China unicom, China telecom industry is only one of many new enterprise scale and strength, are limited. In 2001, China unicom and YuanGuoXin paging merger, 2008 China telecom enterprise restructuring after the third movement, telecommunications, unicom three telecom operators in the organization structure and management content have undergone tremendous changes, the mobile operators have three operating licence. The original cause of China netcom merged into China unicom in three biggest telecom operators, including changes in northern provinces in northern China unicom company with 10 provinces fixed-line and broadband market has an absolute advantage of former China netcom's merger, make its overall strength, have increased significantly with the northern provinces competition strength of mobile companies.2009 work for three letters of 3G licences issued operators, China mobile communications market into the 3G era. In three 3G operators are at the same level, be in so 2gb starting on the market situation of China mobile clueless in 3G will cease to exist, there is a 3G mobile market of domestic competition is really into three times.Helong unicom companie ( referred to as the Chinese Helong unicom) and network communication Co., LTD. Jointly county branch its main functions are marketing, so the correct analysis of the current market situation and changing the effective corporate resources advantages to the marketing strategy of county in the fierce unicom mobile market competition play a decisive role.Helong unicom mobile business after nearly 10 years of development, especially the end of 2008, China unicom, China netcom originally merged and Helong unicom mobile business development had more power. And the Helong unicom mobile users through 2009 2G year from the end of 2008, development of 8000 household development at the end of 2009, by more than 26,000 in June 2010 2G network to 40,000 2 fitting. By 2010, China unicom and dragon from January to provide 3G services, six months after the development of 3G users reached 1,800. The original unicom, China netcom can merge the two companies in new China unicom mobile business development played a decisive role. unicom mobile business after nearly 10 years of development, especially the end of 2008, China unicom, China netcom originally merged and Helong unicom mobile business development had more power. The Helong unicom mobile users through 2009 2G year from the end of 2008, development of 8000 household development at the end of 2009, by more than 26,000 in June 2010 2G network to 40,000 2 fitting. By 2010, China unicom and Helong from January to provide 3G services, six months after the development of 3G users reached 1,800. The original unicom, China netcom can merge the two companies in new China unicom mobile business development played a decisive role.Based on Helong unicom company internal and external marketing environment analysis, we can come to the conclusion:(l) complex industry environment, market environment and the policy environment will be and Helong unicom company must face the difficulties, some of them might be beyond their control Helong unicom, but can control factors still has a lot of, only to find the root of the problem, the opportunity, to perfect enterprise possible through and improve the benefit.(2) Helong unicom faces many problems, and subject to the development of the enterprise brand image, existing network quality and enterprise integration period of pain, but its development is the opportunity, the key is how many to seize the opportunities to accelerate the transformation of power, make oneself to a new stage Helong is the need to think;(3)Helong unicom must actively through resources reorganization, structural optimization methods, face the income and business increase slowly, strengthen internal management, improve quality, enhance service quality, for enterprise's sustainable and stable development, laying a solid foundation.According to the Helong unicom problem and the strengths, weaknesses, opportunities and challenges, Helong unicom company belongs to the mobile business marketing strategy Suggestions: product strategy, and detail walter began, with new powers, and the wind brand market segmentation, improve the quality of network, and makes the high quality network brand. In the channel strategy, the original work hard, the new branch upgrading self-built hall, amplification, unified brand hall for network, establish a standard for customers, online business hall channels directly tube hand products, Optimize personnel strategy, constantly adjust organizational framework, and strengthen the quality promotion, marketing team, improve the value of respect employees of rewards and punishments measures for employees; good professional planning and Let the customer feel their customers feel etc.