A Study On Strategy Of Enterprises In Agricultural Products Exporting Of Jilin Province Developing Market In EU

The global financial crisis affecting the world's economic development and trade in agricultural products were not immune. 2007-2008 global Financial Crisis, the Chinese import and export enterprises are being adversely affected, import and export company in general difficult, mainly down to the level of corporate profits, trading volume decrease. The current global financial crisis, the adverse impact is still there, the export situations are still to turn for the better. Under the influence of the financial crisis, the adverse factors of business performance for the reduction of external demand, rising labor costs, RMB appreciation, product prices, financing difficulties, the export tax rebate is not enough, lack of innovation capacity and domestic demand decreased. Financial crisis export performance is the most direct reduction of external demand. The beginning of 2009, the RMB revaluation pressure, so just pick up the international competitiveness of Chinese exporters fell, exports decreased corporate profits. China's export industry as a huge contribution to GDP in current international bad premise of the disadvantaged, our government has issued a series of support policies conducive to export enterprises, such as raising tax rebates for some products, the use of financial, legal and other initiatives to promote exports . At the same time, due to social technology and the rapid development of information industry, turmoil in the global economic landscape in the earth-shaking changes have taken place in the emerging market economies has emerged quietly came into being, export enterprises face great difficulties and challenges in the international market competition, there are many uncertainties.As international and domestic environment has undergone many dramatic changes, export enterprises face significant international marketing of adjustment and change. To compete for limited resources for the purpose of foreign demand to adjust the marketing strategy is the most important measure taken by one company. This would demand of China's export enterprises to stand in a whole new level re-examine the company's international marketing environment and strategies, so that enterprises in the situation change, dangerous at the same time many potential opportunities in the international market place. The face of all the new changes in the export situation (economic environment, political environment and foreign exchange environment), led to the current export enterprises face great difficulties and challenges. China's export enterprises must carefully analyze the enterprise's own resources, products and market situation, timely detection of problems and make effective adjustments and changes to adapt to changes in the external environment. Requires companies with the current situation on the international market and detailed analysis and research, full use of their strengths and external resources, and rational development of the company's international marketing strategy to achieve and maintain and expand the company's market share in the international market to improve core competitiveness of enterprises so that enterprises aim to maximize profits.Jilin province for the export of agricultural products in international trade is also an important one of the global agricultural products. The EU is the main importers, the agricultural commodities enterprise, it is important. This article mainly analyses the crisis period, and how to further open up the EU agricultural products market.The use of farm products marketing theory of knowledge and thorough analysis of the crisis period after china's agricultural exports to the basic conditions and 2009 agricultural trade since the operation and characteristics, the financial crisis of our agricultural trade influence and our country and between the EU trade and , to the detailed information on the overall situation of Jilin province in agricultural exports, Jilin province in agricultural exports of enterprises and financial crisis and enterprises in EU agricultural exports to explore your market will be full of challenges and opportunities. Of EU agricultural products market macro political and economic environment, the consumer spending habits and your business the EU agricultural exports of agricultural products market are facing the domestic and international competitor analysis, the agricultural export company to explore your market strategy of the marketing mix, and from the government, enterprises and industries to your enterprises, the EU agricultural products markets offer a related suggestion.In agricultural trade growth rate is below manufactured goods and trade growth rate, but the world population growth, food and energy consumption structure upgrading the role of the agricultural trade offers a new development momentum.The developed countries such as the natural population growth rate is lower, but the price of organic food, high demand has been steady growth, these are all your enterprise to produce exports provides opportunities, as long as we improve, seize opportunities, it is difficult to achieve the final success.