A Study Of Tourism Area Master Plan: Theory And Case

Tourism area is the import crutch for the development of area tourism, the success of its business will affect the entire regional tourism development. With the market economy matures, the subject of tourism area development and management has become more and more diversified. Market economy will be based on the objective of maximizing economic, efficient planning of tourism area became demands.But with the emergence of new situation,such as economic system reform, tourism products upgrade, main body of tourism in succession, planning theory innovation and so on. Traditional tourism area master plan Faced with many confusing, the plan guide function to tourism area has been oppugned,such as routine of the planning process, preparation procedures is contradictory with social needs,plan is failure and only have form, theoretical system is fragmented and incomplete.with practice developed to certain degree, theory study become an important means to solving practical problems.At the present tiom, the study of tourism planning is fruitful,but the study of tourism area and tourism area master plan was ignored by the academic,many phenomenon that basic defined and relationship are ambiguous, theory study is numerous and disorderly, serious baffle the development of tourism area master plan.Base on this, the paper intergrate this years research fruit of tourism area master plan, combinat participated plan practice, systematic study the theoretical system of tourism area master plan.The article start from the history and current situation of tourism area master plan stuy, by discriminate this related concepts that tourism area and tourism area master plan,discuss this question that the main feature, the role,the tasks, the status in plan system and the relationship with other plan.Then constructed the theoretical system of tourism area master plan from four aspect that basic theory, theory basic,core theory and innovation theory. At one time,stuy the main method field of plan and problems and trends in user.Next, combinated the plan criterion and actual requirements,laed and interposition main content for enrich the content of tourism area master plan, build and innovate contents system of plan,and concrete practice the application of the stuy about theory, method and content.Last, table a proposal to maby face problems.