Research On Comprehensive Evaluation Of Taxi Service Quality In Benxi City

With the rapid economic growth in China, as well as promotion of the urbanization process, and the high demands of people in travelling convenience, fast and comfortable are increasing now, which makes China's current situation of public transport operators and the quality of services is far from satisfying the needs of the residents travelling, an increasing number of residents travelling by public transport methods revert to cars, taxis and other private mode of transportation. As an important component of urban public transport system, taxi service quality standards are far from meeting the travel needs of city residents, how to improve taxi service quality is an important issue in front of us.Based on the study of taxi industry in Benxi City, this paper summed up a few problems which impact the healthy development of the taxi industry, then analyzed the taxi business model, delivery system for taxi management rights and other content. And then it studied some indicators of taxi service quality such as management, the vehicle condition, passenger satisfaction. Used multi-level fuzzy comprehensive evaluation in principle, it established a taxi industry service quality evaluation model and promoted management strategies of taxi industry.The paper is divided into six chapters; the followings are the major elements of each chapter:Chapter I introduced the background and significance of research, both at home and abroad and the development trends, as well as major research and technical route.Chapter II determined the method of taxi service quality evaluation, and introduced the evaluation model and method for determining the weight, which provided a theoretical basis for the comprehensive analysis of taxi service quality in Benxi City.Chapter III firstly described taxi's status and role in the public transport system, and analyzed the meaning and operational characteristics of taxi, in order to determined the function of taxi. Then with the actual situation of the taxi industry in Benxi City, it introduced the management system, vehicle type, delivery system for taxi management rights, business model and the main problems, analyzed the management system, delivery system for taxi management rights and "black car" problem of Benxi City taxi industry, Finally it analyzed costs and pricing of taxi.Chapter IV focused on the problem of taxi service quality evaluation, established the taxi service quality evaluation index system and fuzzy comprehensive evaluation model, and evaluated taxi service quality of Benxi City with two fuzzy evaluation model.Chapter V formulated the industry management policies, measures and recommendations, and then it established the taxi star rating system and taxi-star rating standard, in order to guide the taxi service to high-quality and high standard.Chapter VI, summary and outlook. This chapter summarized up the complete contents of the innovation and the subjects to be the further study issue.Hope this study can contribute to the taxi in Benxi City healthy, fast and sustainable development.