Study On The Regulation Policy Of Taxi Service Quality:Based On An Analysis Of Taxi Industry In Hangzhou

With the rapid development of the taxi industry, taxi service quality problems have become increasingly prominent, as the people’s growing lag in travel demand, restricting the healthy and stable development of the taxi industry, affecting the taxi industry and the city’s image of important issues. Strengthen and improve the taxi service quality regulation, can enhance passenger satisfaction and industry competitiveness, survival of the fittest for the taxi industry, to provide a basis and support the transformation and upgrading, and also enhance the image of the city urban competitiveness and an effective carrier of great practical significance.In this paper, the theory of government regulation to proceed through the relevant definitions of government regulation, government regulation theory of evolution and other related content discrimination, leads to the main content of taxi regulation. And quality of service based on the theory that combines characteristics of taxi service, taxi service quality proposed content and quality of service regulation of main content. Exists for the current taxi service quality issues, mainly in Hangzhou, for example, a review of the quality of service as well as the lack of regulation policy underlying causes, to combine the implementation of the taxi service quality regulation experience to explore the direction of reform and development of.the taxi industry, proposed to improve taxi service quality regulation policy ideas and strategies.In the study, this article will taxi service quality problems are mainly attributed to the taxi industry functional orientation and unreasonable regulation, and explores the direction of reform and development of the industry and focuses on the introduction of competition, clear property rights, the concept of building a harmonious relationship; same time, based on the transformation of government functions the idea put forward in order to incentive regulation theory and deregulation theory, government-led, corporate body, association with social participation regulation models and hierarchical management, focusing on regulation ideas; especially the rental automotive service quality regulation issues with businesses, associations and passengers linked, the idea and focus emphasizes community involvement role put forward the corresponding policy recommendations: Government departments should play a leading role in strengthening macro-control, to strengthen guidance, supervision and services, moderate decentralization, the taxi industry to promote healthy and stable development; should guide enterprises to effectively monitor the quality of service providers to fulfill the main responsibility, stronger, innovation management, build brands; associations should play a role with a focus on the driver access, assessment, exit and advanced appraisal has played advantages; must adhere to social participation, through the strengthening of social supervision, to carry out evaluation of the quality of service, and create an environment to facilitate passenger complaints and strict handling of complaints and other measures, to play social participation of joint management efforts.