| As a key part of national economy of Guangxi, small and medium-sized enterprises(SMEs in short) have played an important role in stimulating prosperity of economy, increasing employment ,promoting innovation, expanding export etc. From the perspective of competition, the overall strength of a region is a comprehensive reflection of all competitiveness strength in this region. But with the development of economic and reform deepening, SMEs expose much deep contradictions in industry structure gradually in Guangxi ,which have shown the blindness and low levels in a series of opening, growth, development and investment activities, and low-level and decentralization in industrial structure and industry distribution have impeded further development of SMEs seriously.An important reason of those SMEs can not develop for long is that when a SME enter one industry it lacks industry analysis and essential industry evaluation and competitive strength analysis. Moreover, research on SMEs'industrial analysis and choice is very few in domestic at present. Therefore, evaluating the competitiveness and industry attractiveness of SMEs by scientific method and matching reasonably, choosing an industry which has strong competitiveness and attractiveness, and that is an important basis of increasing the competitiveness of SMEs industrial choice.This paper divides into seven parts. Firstly, it describes the background of research, research status in domestic and foreign and the content and methods of this paper; secondly, it analyzes the theory of competitive strategy, carries out the theory of choice of industry in SMEs, and analyzes the applicability of competitive strategy choices in SMEs; thirdly, analyzes industry status quota and problems of selection on the basis of the current situation in the industry of Guangxi; fourthly, establishes a two-dimensional evaluation index system of industry attractiveness and enterprise competitiveness, draws strength level of industry attractive and competitiveness of enterprises by using fuzzy comprehensive evaluation (FCE), and gets the model of choice of industry for SMEs in Guangxi by matching the industry attractiveness and competitiveness of enterprises; fifthly, does empirical research; sixthly, advances Industrial Orientation of Guangxi SMEs and countermeasures; lastly, valuable work done and inadequate of this paper and further work to finish.Verify the model by an empirical analysis in paper. As a result, the model has good evaluation effect and operability. |
