The Competitive Strategy Analysis Of Q Trading Co.,Ltd.

The liquor industry is a traditional industry with a strong cultural heritage in China and an important industry that embodies China's ethnic characteristics and food culture.After a decade of rapid growth,the decline in economic growth,the emergence of “plasticizer” disturbances,and the implementation of the “three-public consumption” policy,etc.,the liquor industry started in 2013.Entering the adjustment period,the overall industry's market environment is relatively sluggish.Even if the liquor industry has picked up in recent years,it is difficult for the overall industry situation to return to the original “golden period” in a short period of time.The frustration of the political and business consumer groups has led to a sharp drop in consumption in the high-end liquor market,and the liquor industry is looking for new growth drivers and new core consumer groups.The corporate competitive strategy,as an important part of the corporate strategy,guides and manages specific strategic plans and actions.Therefore,as the competitive environment of the industry changes,the development and implementation of a new competitive strategy is crucial to the future market competition and development of the company.As a leading enterprise in the liquor industry in Baoding,Q Trading Co.,Ltd.analyzes his competitive advantage and competitive strategy,studies the adjustment of the competitive strategy under the new market environment,and provides reference for the changes in the competitive strategy of other liquor companies.This article uses literature research,case studies,and empirical research to explain changes in the current macro-environment,the development of the liquor industry,the rise of wine e-commerce platforms,and other changes in the external environment.At the same time,product structures,sales teams,and management systems are analyzed.Internal environment such as finance and internal service,warehousing and transportation,and management information system.Comprehensive analysis of the current competitive strategy of Q Company based on internal and external factors,using modern strategic theory tools to carry out SWOT analysis,five force model analysis and other strategic research,so as to find out the problems of the current competitive strategy,make competitive strategy adjustment and implementation Programs: Frist.Adjust organizational structure,implement a specialization strategy;Second.Change marketing model,combine offline and online sales;Third.Improve financial and logistics service system to ensure the safety of funds;Fourth.Improve the evaluation system,enhance Talent management.