Research On Logistics Informatization Of BtoC E-commerce

As computer networks and the rapid development of communication technology, especially the popularization of the Internet, traditional ways of trad have been enormous changes. E-Commerce in China shows the trend of rapid development. The traditional retail business has moved to the network. The form of integrated e-commerce and retail stores, and so creat a new era of e-commerce BtoC of network marketing.A set of information flow, business flow, capital flow, logistics is the premise of e-commerce retailers. As we all know, logistics is the bottlenecks of e-commerce, especially logistics is the bottlenecks of BtoC e-commerce. The consumers Online are relatively more rational, economic, and cultural training and high level of consumer groups. Retail enterprises to develop e-commerce with its unique business model attract consumers while also focus on related services. To involve consumers, BtoC e-commerce model is the most important business model. Because all our vast region and uneven economic development in the region, consumers are relatively decentralized, diversified and personalized. So the logistics of BtoC e-commerce is the difficulty and emphasis.The content of this research can be divided into four parts:The first part is the introduction。The background and significance of the topics, Research status is briefly described. Then the content on this study, methods, and innovation are instructed simply.The second part is a theoretical analysis and overview. The E-commerce, logistics and related concepts of modern logistics are Summarized and analyzed. While the relationship between logistics and e-commerce are analyzed briefly. The third part is the focus of this section, including the third, fourth and fifth chapter. Chapter III of the special nature of BtoC e-business models were analyzed. Specific targets include dispersion of BtoC e-commerce transactions, Not standard of BtoC e-commerce trading operations, the diversity of BtoC e-commerce transactions of goods, the complexity of BtoC e-commerce transaction process and the difficulty of logistics of BtoC e-commerce.TheChapter Four of the logistics information of BtoC e-commerce is analyzed at current. Then I come the problems.Chapter V presented solutions to this problem mainly for BtoC e-logistics information problems.Chapter VI is the conclusion. I made a simple conclusion Of the main points and conclusions and made up this deficiency and recommendations of the study.