Study On The Customer Satisfaction Evaluation Of Service-oriented Enterprises, Jiangxi Zhonglei Ltd.

In market economy conditions, the impact of customer satisfaction is a key factor in business success, especially for service-oriented enterprises. With this background, understanding and subjecting customer satisfaction measurement become problems of needing research and solve for Service-oriented enterprise, and it's very meaningful. Review the study of customer satisfaction measurement, the economy on the theory and practice in developed countries are (?) quite ma(?), although the domestic start late, but still can be a certain reference significance for service-oriented enterprise. In this paper, based on the customer satisfaction index model and according to the actual situation of Jiangxi evaluation of its customer satisfaction, and to find, discover and solve the problems to improve the company's market competitiveness.This paper has six parts. The first part introduces research background and significance of the service-oriented business customer satisfaction; then the theory on customer satisfaction and customer satisfaction measurement; and concludes ideas and methods of the paper study. The second part introduces the customer, customer satisfaction, customer satisfaction degree and a series of concepts associated with proposed service model for Customer Satisfaction Measurement, and puts forward the China Service Model for Customer Satisfaction Measurement. The third part introduces and analysis customer satisfaction conditions of Jiangxi Zhonglei. The fourth part is by designing a questionnaire and obtained through the collection of statistical analysis of customer satisfaction of Jiangxi Zhonglei situation, and gives a detailed analysis. Part five is aimed at the problems of Jiangxi Zhonglei proposed countermeasures. Part six makes a summary of conclusions and propose outlook.