Study On The Market Of Aluminum Tank-Vehicle

After the reform of thirty years, great achievement has occurred on the development of national economic. At the same time, the achievement has caused lots of pollution and damage to the environment. As people's awareness of the protection for the environment has been upgraded, a lot of requirements for tank-vehicles have been mentioned by the government and clients. In the situation of environmental protection and more competitive conditions, it has been a major concern for the producers that how to expand market share, increase the economic and environmental benefits by applying new tank vehicle.By quadratic regression, cubic polynomial regression, exponential regression and smoothing exponential, it gets the sales volume forecast of the tanker market. Comparing with the past, it gets the result that the tanker market of the future is wide. In the survey, questionnaire distribution, live interviews and telephone interviews are used to collect data. According to the scale, output, technical content and other indicators taken from several samples of typical enterprise, the article has been finished. Taking the basic indicators of a typical business as representatives of the domestic tanker manufacturer, its analysis is made. After the comparative analysis of typical enterprises in market competition, marketing strategy, product development strategy and quality are lined.Based on the results to analyze the proposed tankers for domestic producers in the future market segmentation, product development, marketing strategies and negative specific recommendations. Based on analysis of the current situation, as well as the international situation and market forecast, the strategy for the development and marketing has been studied through numerous market researches and data collections.