An Related Study On The Relationship Among The Cost Of Enterprise Competitive Intelligence And The Enterprise Performance Based On Empirical Researches Based On The Enterprises In Chongqing

Competitive intelligence work and the introduction and application for enterprise competitive intelligence system have played an important role in the enterprise strategic planning, market forecasting and enhancing competitiveness. However, there needs a lot of costs for the effective implementation and operation of the competitive intelligence system. What exactly constitutes the cost? How to scientifically evaluate the cost of competitive intelligence on the contribution of enterprise performance? These problems have not been satisfactorily resolved. Clearly, the resolution of these issues will not only affect the academic Competitive Intelligence System in-depth study, but also a direct impact on enterprise competitive intelligence systems and applications into effect.Therefore, this article researched the relationship between the cost of enterprise competitive intelligence system and the enterprise performance, and had an attemptions to resolves the problem with the structural equation (SEM) method through the survey data provided by 107 enterprises which been under effective competitive intelligence into enterprise systems, or similar conduct intelligence activities.This study routes summarized as follows: Firstly, after the domestic and international literature research, the cost of enterprise competitive intelligence is divided into direct cost and indirect cost. The direct cost is divided into four dimensions: Content cost, Technological cost, Manpower cost, Other Direct cost. Then, formed a conclusion based on an analysis of 5 studies assumptions, and the design of 5 on the scale of the cost of enterprise competitive intelligence and the impact of the initial questionnaire enterprise performance. In the collection of questionnaires, we conduct exploratory factor analysis, reliability analysis, confirmatory factor analysis and validity analysis. Then, on this basis, we use structural equation modeling to conduct hypothesis testing.Finally, the article through structural equation model tested our partial initial hypotheses. Among of these, four hypotheses are tested (hypothesis1- the content cost and the enterprise performance are a positive correlation,hypothesis2- the technological cost and the enterprise performance are a positive correlation,hypothesis4-the other direct cost and the enterprise performance are a positive correlation,hypothesis5-the indirect cost and the enterprise performance are a negative correlation), one hypothesis is not verified (hypothesis3-the manpower cost and the enterprise performance are a positive correlation).We also gives the analysis conclusion,the significance of the management and study limitations.