Research Of Real Estate Brand Marketing

After 20 years development, his real estate industry is gradually achieving transition from seller market to buyer market. This article starts with the actualities of the real estate market, and analysis the current Chinese real estate marketing. The real estate sector is the main pillar of the national economy, and should play an irreplaceable role. The macro-control policies impacts of the real estate sector are staggering, making the competition in the industry more intensely. Based on the market brand and marketing theory, as well as the influence of the estate development period, the Chinese real estate marketing method will definitely transformed to brand marketing, and only by establishing its own can the enterprises survive in the severe competition. Enterprises in the Chinese estate market are unbalanced, some of them, whose management level is low and competition means is abominable, has caused the irrational phenomenon in the real estate market. The prospective market will be scientific and normalize gradually. Like a mighty wave crashing on a sandy shore, some enterprises with backward management and poor specialty level will be washed out. By linking brand operation with real estate marketing, combining case analysis, this paper aims to discuss brand marketing of real estate enterprise and project. Competition in the real estate market will transform to brand competition. Only by brand marketing competition can enterprise capture market share, increase profit and enhance corporate value .Brand will be an important component of intangible assets of real estate enterprise. And the brand additional value will appear gradually.